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Jon Simon -- Director New Media Warner Music Australia

Jon is the Director of New Media for Warner Music Australia and Warner Music SE Asia. He is responsible for New Media strategy pertaining to the sales and promotion of Warner music via online distribution channels and the development of B2B and B2C websites across 12 territories within the region.

For the two years prior to joining Warner Music Australia, Jon was VP Business Development and Ecommerce for OzEmail Internet with responsibilities including Datacasting, Ecommerce, strategic alliances, and cross platform delivery of Internet content. Some of his major contributions during that period included extending WIN Television's brand into a standalone ISP (winNET), the creation of OzEshopping (www.ozeshopping.com.au) and OzEpay (unified billing that enables purchases from OzEshopping's 3rd party retailers to be charged to the Users OzEmail subscriber account).

Prior to joining OzEmail, Jon was Chief Executive of SAI Media and Director of Pacific New Media (interactive divisions of PMP Communications) for 4 years, responsible for the management and strategic direction for a suite of businesses that included 3 new media production studios, Australia's largest on-line real estate business (www.property.com.au), technical services and interactive publishing.

PANEL: ONLINE & OFFLINE GUERILLA MARKETING
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