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Beth Appleton - New Media Director EMI Music Australia

Beth Appleton joined EMI Australia in April 2000 after working for EMI in London. After graduating from UMIST (University of Manchester) with a Management Sciences Degree, she joined EMI in 1995. Her previous roles included Label Manager and Trade Marketing Manager prior to moving to Australia to become EMI Australia's Retail Marketing Manager. Beth was recently appointed as EMI's New Media Director.

Outside of work Beth is passionate about her new life in Australia - be it walking in the outback, sailing, swimming in the sea or Rugby!

PANEL: ONLINE & OFFLINE GUERILLA MARKETING
URL: http://www.emimusic.com.au