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THREE DAYS THAT NO ONE IN THE MUSIC
INDUSTRY CAN AFFORD
TO MISS OUR RUNNING ORDER OF TOPICS, TIMES & TRUTHS
Thursday August 2:Dealmaking Without Digits - Music
Business Techniques But No Technology
Though Internet & digi-distribution is revolutionising
our industry, the first day's two keynotes & four panels
focus on pure business realities of music trends, artists,
deals, & where the future lies.
| START
WITH THE ARTIST |
AM10:40-11:50 |
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Following a keynote address by a major artist, our
panel of top recording and performing artists discuss
the issues facing them now & in the near future. Is
our local market sufficient to sustain them? Is touring
desirable or even necessary? Radio airplay, TV exposure
& new media outlets--are they real or an illusion? Are
we heading to reality TV and manufactured pop bands
or is there a new genre waiting to happen? Are we ignoring
our local songwriters in favour of overseas tunesmiths?
And what are our new markets for music--film, tv, commercials,
games, compilations, or are our markets shrinking?
SPEAKERS: Tim
Farriss (INXS), Paul
Mac, Diesel,
Andy Van (Madison
Avenue), Tim Freedman
(The Whitlams), Dave
Gleeson (The Screaming Jets), Neil
Pike (Pagan Love Cult), Sarah
McLeod (Superjesus), Iva
Davies, Phil Tripp is moderating
| HOW CAN
YOU POSSIBLY MANAGE? |
PM12:10-1:30 |
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We've assembled some of the most experienced and newer
artist managers to deal with the issues from their level
of the industry. The transition from self-managed artists
to fully represented; changing responsibilities & terms
of relationships including artist/manager loyalty; how
to handle record company and publisher demands balanced
with local or overseas touring & promotion; going corporate
as managers and as artists; new tax laws and other regulations--are
they killing the industry? And is there a shortage of
good managers that impedes Australian artists making
the leap to overseas markets?
SPEAKERS: Millie
Millgate, John
Watson, Heath
Bradby, Carlene
Albronda, Kim Thomas,
Grant Thomas
| VIEW FROM
THE TOP |
PM2:50-4:10 |
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After a keynote, our top executives in major or independent
record and publishing companies discuss the future of
music as it merges into the entertainment software industry.
They'll also point the way to the future in light of
corporate buyouts, consolidations and mergers, the effects
of file swapping erosion and digital distribution potential.
It's our most compelling & controversial panel.
SPEAKERS: Paul
Dickson, Matthew
Donlevy, Shaun James,
John Sackson, Jon
Satterley, David
Williams
| DOING
THE DEAL WITH THE EARS & THE WALLETS |
PM4:30-6:00 |
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Our incredible A&R panel includes the top talent scouts
for record companies & publishers as well as a major
label business affairs manager plus a leading music
business lawyer. What stimulates the tastes of the talent
seekers and what turns them off? How to get noticed
in a herd of artists and a stampede of demos? And once
pursued, how to close the deal without losing out to
bad negotiating tactics or dumb strategies. Also getting
the best deal for the money without losing the name,
credibility & spirit of the artist--the art of buying
in rather than selling out!
SPEAKERS: Peter
Billing, John O'Donnell, John
Watson, Adrian
Fitz-Alan, Paul Baylis,
Brett Oaten, Peter
Karpin
Friday August 3: Music & Entertainment Media Online
- Where Music & Technology Converge
This is the second level day for enabled & empowered
music professionals. It combines business & technology--internet/
interactive marketing, media, e-tail, airplay & digital
distribution of music.
DOWNLOADING
DISPOSABLE SONGS
VS DIGITALLY DISTRIBUTING COMMERCIAL MUSIC |
AM10:40-11:50 |
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Just a year after Napster hit the courts, a dozen
new file swapping methods make songs a musical toilet
paper via the Net while the major labels are rolling
out their Œpay-for-play' business models. Can we effectively
battle sonic shoplifting free music with legal sticks
while dangling carrots of greatest hits, custom compilations,
subscription services and other digital distribution
methods to the consumer? How can you profit from new
pipelines & not lose your songs forever? What's working
now & what will work in the future?
SPEAKERS: Richard
Clarkson, Simon Vella,
Andrew Hoppe, Richard
Mallett, Bruce
Haring, Ted
Cohen, Charles Caldas
| ONLINE
& OFFLINE GUERILLA MARKETING |
PM12:10-1:30 |
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Publicity, promotion, advertising, sales and marketing
are all being remodeled for the combined online and
traditional ways of pushing music & artists to consumers.
Just being wired is not enough to overcome the power
& spend of major companies in the combined environments
of mainstream or new media. What are the secrets to
making an online presence attract eyeballs and combining
it with an offline drive to sell product? Case studies
of successful campaigns, tips & techniques of survivors
and penetrating media by industry experts will turn
you into a self-evangelist!
SPEAKERS: Tessa
Morris, Jon Simon,
Beth Appleton, Eric
Persijn, Jon Satterley
| ETAILING
CLICKS VS RETAILING BRICKS--WHAT'S THE MIX? |
PM2:50-4:10 |
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While small retailers are still disappearing from the
streets, etailers--once the next big thing--are joining
dot.com victims of unsustained e-commerce. This panel
mates the survivors of the online retail wars with their
bricks Œn' mortar counterparts. Add some key distribution
figures from the fulfilment sector and see where last
year's predictions met this year's result and coming
years' projections. Where do your recordings & other
products fit into the future?
SPEAKERS: Ken
Outch, Rob
Appel, Gavin
Ward, Drew
Jorgensen
| RADIO,
TV & ONLINE MEDIA--AIRPLAY OR BAREPLAY? |
PM4:30-6:00 |
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A couple of years ago, online radio was hyped to be
the saviour of underplayed artists or genres while mainstream
broadcasters faced an uncertain future as their licenses
and revenue streams were challenged by aspirants and
new media. Have the additions of new radio stations
and music video channels increased artist expsoure or
just rehashed formats? Will online radio recover from
its death throes? Will new players and increased competition
open up playlists and nurture new music? And are digital
TV or radio viable sooner or later as new airplay &
sales outlets?
SPEAKERS: Jacquie
Riddell, Adam
Johnstone, Hamish
Cameron, Richard
Kingsmill, Mike
Summers, moderated by Keith
Welsh
Saturday August 4: Power Users - Sites, Rights & Fights
- Heavy Entertainment Technology
Digital rights management, e-commerce, P2P, B2B, B2C
and all the jargon and buzzwords of technology logistics
and legalities. A high end series of seminars on the
industry's digital future.
SCREAMING
FOR STREAMING MEDIA
--ONLINE CONCERTS EVENTS & SPECIAL PROGRAMS |
AM10:40-11:50 |
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Just out of infancy, streaming is growing as technology
& bandwidth expand with concerts, awards programs (like
our own ONYA!s) and special events such as festivals
becoming daily viewing or listening choices. How big
are the audiences and are they worth the budgets expended?
What are the players' markets and which one rules the
masses or which are missing? What are the markets for
stand-alone streaming events and how will they integrate
with other media such as radio and TV? Where's the potential?
When will it pay?
SPEAKERS: Gary
Wisniewski, Mark
Muggeridge, Hamish
Cameron, Frank
Arrigo, Phil
Dempster
DIGITAL
RIGHTS MANAGEMENT --ELECTRONIC WALLETS & WATCHDOGS |
PM12:10-1:30 |
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With the launch of Wiredrecords.com
here, the same sort of promises & problems that happened
with overseas legit downloads happened but when will
the experimental move mainstream? With competing & conflicting
digital rights management programs and the need for
secure, simple payment procedures, how will the consumer
take to getting their music without packaging direct
to home or office? What are the impediments to growth
in this fast-evolving digital distribution business
model? Is it fast and convenient enough to launch or
too early?
SPEAKERS: Frank
Arrigo, Richard
Mallett, Richard
Clarkson, Greg
Melloy,
moderated by Chris
Gilbey
MAKING
MUSIC MOVE --MOBILE FORMATS, WAP & TELCOS IN
M-COMMERCE |
PM2:50-4:10 |
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Anywhere, anytime and any device--digital downloads,
streaming events and broadband access are all mobile
commerce promises that the telecommunications companies,
mobile phone manufacturers & PDA/computer gurus are
hyping. Beyond personal ringtones and SMS messaging,
will we accept our entertainment & information in motion?
How secure is music over devices & how viable is broadband
to tiny screens? Who's paying for the investment in
this new medium and who's going to pay the bill down
the track?
SPEAKERS: Chris
Flintoft, Jonathan
Skelly, Tarquin Swift,
Andrew Hoppe,
moderated by Chris Gilbey
| AUDIO
& VIDEO NEXT GENERATION FORMATS |
PM4:30-6:00 |
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DVD, DVD-AUDIO, MiniDisc, HipZips, Memory Sticks, DataPlay
Discs, CD-ROM, CD-RW... what is the consumer going to
accept as the new hard carrier? Is the consumer suffering
format fatigue or are they ready to accept a tinier
carrier of music, video and information? This session
looks at what's worked, what's planned and how these
will integrate with digital delivery of audio/video
properties in a protected commercial market. From designer
CDs to digital kiosks in retail stores or at airports,
will consumers opt to create their own on the run or
rip, mix & burn free at home?
SPEAKERS: John Pin,
Paul Ibbotson,
Jim Taig, Bear
Stanley, Bill Lee,
Brett Campbell
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