THURSDAY--AUGUST 20
8-10am
Registration & Power Breakfasting
Come early, beat traffic and rego queues and have meetings with people contacted in advance through our ACCESS registrant’s database online. A great time to charge up your batteries with a light breakfast and new friends. Breakfast not included—bring your own or buy your own.
10-10:15
Opening Remarks & Introduction
10:15-10:45
Keynote Speaker, Jon Satterley
10:50am-12:30pm
Beyond Downloading
—The True Futures of Music
Yes, there are many futures of how music is distributed by indie labels, majors and artists alike; what new ways of making and selling songs will work; and where the opportunities to cash in on converging technologies, music formats and delivery systems will lead us. It’s not just about online stores, P2P sonic shoplifting or whether music will be sold as songs or rented in a subscription model. Our panel of industry experts, an artist and that entity called a music consumer will debate the future. With Shaun James, Michael Smellie, Jon Satterley, Ken Outch, Sebastian Chase, Marcus Seal and Gerd Leonhard.
12:30-1:45pm
Lunch, Program to be determined
1:50-2:10pm
Second Keynote Speaker,
Kevin Bermeister
2:10-3:40pm
The Saving Grace for Artists & Managers
Empowerment, enablement and evolution are the three key words to the new world order of artists and managers controlling their relationships with all levels of the music food chain from audience to labels to promoters, venues and beyond. We talk with those artists and managers who have taken different paths to their careers than simply signing to a major. We look at career options from 360 deals and direct investment in artists to innovative ways to connect with and retain audiences as well as new forms of revenue. Dan Hennessy, Gregg Donovan, Tim Levinson, Edrei Cullen, Titus Day and Guy Sebastian.
3:40-4:10pm
Networking Kaffee Klatch--Stretch your legs crank up the Crackberry or iPhone and chug down some coffee.
4:10-5:40pm
Branding, Sponsorship & Endorsements-Streams Into A River of Revenue
Creating a brand for a band, accepting sponsorship from products or services, licensing music for advertising campaigns, films & TV or games are all new streams of income that have become a raging river of revenue for many. How to tap in to this flow of money and exposure is a voodoo art for some. Making sure the brand is not corrupted with the wrong image or product is crucial. And the competition is as stiff for being signed up for a deal in media as record deals ever were with a whole new corps of professional specialists guiding the way. Damian Trotter, Marcus Seal, Brett Oaten, Keith Welsh, Andrew Reid, Kim Green and Clayton Doughty.
5:40-7:30pm
Networking Drinks & Snacks
We’ll push platter of snacks on you but it’s your choice of beverage in the whirlwind of after-event analysis and shameless networking. No bands, no music, no speeches, just talk among yourselves.
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FRIDAY--AUGUST 21
8-10am
Registration & Power Breakfast Schmoozing
Come early, beat traffic and check out the new people registering today. Have meetings with people contacted in advance through our ACCESS registrant’s database online. Feel free to chow down before the room starts filling at 9:30.Breakfast not included—bring your own or buy your own.
10-10:05
Opening Remarks & Introduction
10:05-10:50
Keynote Speaker,
Gerd Leonhard
10:50am-12:30pm
Real Music in a Sea Of Shit
—How to Rise Above the Chatter and the Chaff
Whether you Twitter, Shoutcast, SMS, place your face on MySpace, have a space on Facebook or simply fling a press release by email or that old trusty software, Paper delivered by reliable, virus-free Australia Post, you’re trying to get presence. The competition is fierce for exposure in print, radio, TV, cable, online media and tastemaker sites. You can use iPhone apps as publicity tools, band cards to direct promotional downloads and many more ways to run a PR campaign and online evangelism. With Georgia Hull, Keith Welsh, Nick Love, Shae Constantine, Clayton Doughty, Jade Harley, Phil Tripp and others TBA.
12:30-1:45pm
The Friday Lunch, Program to be determined
1:50-2:10pm
Second Keynote Speaker
2:10-3:40pm
Rippin’ ‘n’ Ridin’
—Chasing Mobile Music
Wireless music and video is just taking off after so many false starts and hope. We can’t predict between now and showtime what will work or who will be out of work, but we’ve corralled some of the best talent we could lasso for this exciting session on how mobile phones and wireless music transmission may be at the tipping point. The agenda will be sharpened closer to the session, but prepare yourself for a wild dialogue. With Paul Paoliello, Sharon Ashworth, Karen Farrugia, Richard Mallett, Paul Buchanan and more TBA.
3:40-4:10pm
Networking Kaffee Klatch--Stretch your legs crank up the Crackberry or iPhone and chug down some coffee.
4:10-5:40pm
Secret Agents and Revolutionary Recordings Recommendations
It used to be that we got our music tips from people we know, listened to tight radio playlists and read charts to see what was popular. Now there are a wealth of music recommendation agents, online tipsters and blogs connected to playlists and purchase sites as well as new ways to match music tastes with tunes. Spotify is the newest, Last.fm, Pandora and iLike near-new models. By the time we hit this panel, you’ll see more than a hundred in our online ACCESS site as we hit reset on the agenda button. With Georgia Hull, Gerd Leonhard, Karen Farrugia, Jeff Price, Nick Love and more TBA.
5:40-7:30pm
Networking Drinks & Snacks
It’s another session of your drinks and our snacks for serious schmoozing with no showcases and no noise other than the burbling babble of AMBC delegates. |
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SATURDAY--AUGUST 22
8-10am
Registration & Power Breakfasting
The last day of registration is your best chance to make an early meeting to talk business rather than schmooze and make valuable contacts from the new people registering. Have meetings with people contacted in advance through our ACCESS registrant’s database online. Feel free to chow down before the room starts filling at 9:30. Breakfast not included—bring your own or buy your own.
10-10:15
Opening Remarks & Introduction
10:15-10:45
Keynote Speaker, Brent Grulke
10:50am-12:30pm
Got Live If You Want It
—Capturing Audiences & Monetising Them for Life
As live income from performing, merchandise, live recordings sold at gigs or after, and the wealth of festivals springing up like new concert crops, there couldn’t be a better time to take it on the road. But there’s still plenty of competition for agents and promoters to pick who can work and who will be left at home. And, from house parties and corporate gigs to YouTube and MunckMusic there are other layers of live play that can bring in audiences and long term income after the ears stop ringing. With A.J. Maddah, Brent Grulke, Marc Sousley, Dorry Kartabani, Jaddan Comerford and more TBA.
12:30-1:45pm
The Saturday Lunch, Program to be determined
1:50-2:10pm
Second Keynote Speaker,
Jeff Price
2:10-3:40pm
Music Narrowcasting, Broadcasting and Streaming Media
There was this quaint medium called radio and then the terrestrial TV set which relied on signals within communities. Now music is ubiquitous with digital radio and TV promised and not yet delivered but a whole new generation of people globally able to find the next new thing by viral marketing of homegrown phenomena, instant video replays from afar and a rich mix of media on tap 24/7 from around the world. However your music is ‘cast’ whether from your own site or coupled with existing media outlets will determine your image and future. With Shaun James, Richard Mallett, Keith Welsh, Jeremy Macvean, Stuart Matchett and more.
3:40-4:10pm
Networking Kaffee Klatch--Stretch your legs crank up the Crackberry or iPhone and chug down some coffee.
4:10-5:40pm
Be My Friend, Share My Music—Using Consumers As Evangelists
In the months preceding this conference, we’ll be doing a massive survey of music users asking about how they find, acquire and use music as a commodity and also where they source information on new artists, recording and gigs. We’ll also have music consumers on this panel with a few artists to discuss how they approach and deal with buying, sharing or stealing music. It’s also about how to turn music browsers into fans and evangelists. With Marianna Annas, Tim Levinson, Andrew Reid, Nick Love, Phil Tripp, and more TBA.
5:40-7:30pm
Networking Drinks & Snacks
It’s another session of your drinks and our snacks for serious schmoozing with no showcases and no noise other than the burbling babble of AMBC delegates. |
